Why do so many people do just what they need to do to "get by" in life rather than go the extra mile?
Some say it is because people are generally lazy and some say it is because people are unwilling to give something for nothing. However, more often it is because people are just unaware of the chain reaction of positive events that come from going the extra mile. If everyone knew the great effects this gesture has, everyone would take the time to go the extra mile.
Going the extra mile is simply doing more than you are asked or expected to do. A recent example of this happened to us just last week. We had pushed through another 'rush' job for one of our clients and delivery was needed 'yesterday' as usual, as the event the printed items were intended for was on Saturday (we received the order on Thursday!!).
The items were printed and despatched for delivery on the Friday, our regular courier put them in the system and off they went with the national courier he uses. A frantic call from our client on Friday afternoon and it was apparent that something had gone wrong. Our guaranteed 'next day' delivery had failed. The delivery driver at the other end was a temporary agency driver and didn't know the area and ran out of time to make his delivery!! Panic!!!
A quick call to Brian at AOG Worldwide to see what could be done and instead of the usual shrugging of shoulders and passing the blame conversation, he contacted a company local to our client and arranged for them to go to the delivery depot, take the package off the lorry of the national courier and deliver it direct to our client. The package arrived safely at 7.50pm on Friday night.
One disaster averted, one client very happy and one gold star for our courier company, who went the extra mile to sort a problem that really wasn't his fault.
AOG Worldwide - 01202 375702 ops@aolworldwide.co.uk
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