We all work hard at making our businesses the best they can be and many companies offer the best possible prices for their goods and services. They focus on giving the best in customer service, conduct business with integrity and they believe none of their competitors provides the same level of service and value as they do. They believe success will be theirs now that they are the best at what they offer.
In reality, however, businesses providing the very best of goods and services sometimes go out of business while less attentive companies in the same marketplace succeed. It all goes back to the age-old truth — the greatest success in any business is realised by those who are best at marketing.
Today there is an abundance of media that can be employed for promotional activities. Sometimes the best approach for a marketing campaign is to use multiple channels, and these may include Internet options like email marketing and social media such as Facebook and Twitter.
What may come as a surprise to you is that recent studies reveal that direct mail using leaflets and/or bespoke brochures is still one of the most effective means of promoting your marketing message. A well designed mailing piece with a compelling call to action will provide a very cost-effective solution. Let’s face it, your message is hard to ignore when it’s in a prospect’s hand!
Mailing lists can be purchased that are targeted to reach the prospects most likely to become your customers. In some cases a simple “target” list will do if you want to blanket a particular area. In other cases you may want to refine the list by demographics, so as to reach the appropriate audience.
If you’re not already working with a printer who can handle your design, print and direct marketing objectives, give us a call at Premier Print and Design and we’ll be glad to put our expertise and resources to work for you: 01202 576266 or email: sales@premierprint.co.uk
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