Going the extra mile!

Why do so many people do just what they need to do to "get by" in life rather than go the extra mile?

Some say it is because people are generally lazy and some say it is because people are unwilling to give something for nothing. However, more often it is because people are just unaware of the chain reaction of positive events that come from going the extra mile.  If everyone knew the great effects this gesture has, everyone would take the time to go the extra mile.

Going the extra mile is simply doing more than you are asked or expected to do.  A recent example of this happened to us just last week. We had pushed through another 'rush' job for one of our clients and delivery was needed 'yesterday' as usual, as the event the printed items were intended for was on Saturday (we received the order on Thursday!!).

The items were printed and despatched for delivery on the Friday, our regular courier put them in the system and off they went with the national courier he uses. A frantic call from our client on Friday afternoon and it was apparent that something had gone wrong. Our guaranteed 'next day' delivery had failed. The delivery driver at the other end was a temporary agency driver and didn't know the area and ran out of time to make his delivery!! Panic!!!

A quick call to Brian at AOG Worldwide to see what could be done and instead of the usual shrugging of shoulders and passing the blame conversation, he contacted a company local to our client and arranged for them to go to the delivery depot, take the package off the lorry of the national courier and deliver it direct to our client. The package arrived safely at 7.50pm on Friday night.

One disaster averted, one client very happy and one gold star for our courier company, who went the extra mile to sort a problem that really wasn't his fault.

AOG Worldwide - 01202 375702    ops@aolworldwide.co.uk

So, what's the difference between RGB & CMYK?

When supplying files for full colour printing, it is important that you supply your artwork in the correct mode or colour space. Many software programs give you the choice to work in either RGB mode or CMYK mode, CMYK mode is the correct colour space for full colour printing.

RGB stands for Red, Green and Blue which are the primary colours of light. Scanners and digital cameras generally create images using combinations of the three RGB colours. When you save a scanned image or photo taken with your digital camera, it will normally be saved in RGB mode unless otherwise specified. Artwork, images and photographs created in RGB mode are fine for use on websites, however, they cannot be used for printing on professional litho print presses. We can use RGB images for digital printing as the software that drives the digital press converts the images automatically to CMYK with relatively little loss in colour density.

CMYK - Printing presses print full colour images using a different set of colours to RGB. Generally, full colour images are created using the primary colours of pigment: Cyan (blue), Magenta (red), Yellow and Black, otherwise known as "CMYK printing" or "4 colour process", black is designated the letter "K" to avoid confusion with "B" for blue. Because the inks used are translucent they can be overprinted and combined in a variety of different proportions to produce a wide range of colours. In theory an overprint of all 3 process colours Cyan, Magenta and Yellow produces the appearance of black, however, in reality this is a muddy brown, for this reason black is used as the fourth printing ink.

If you have any questions or require any further information then do not hesitate to call us on 01202 576266 or email: sales@premierprint.co.uk

Being the best isn't always enough to guarantee success!

We all work hard at making our businesses the best they can be and many companies offer the best possible prices for their goods and services. They focus on giving the best in customer service, conduct business with integrity and they believe none of their competitors provides the same level of service and value as they do. They believe success will be theirs now that they are the best at what they offer. 

In reality, however, businesses providing the very best of goods and services sometimes go out of business while less attentive companies in the same marketplace succeed. It all goes back to the age-old truth — the greatest success in any business is realised by those who are best at marketing.

Today there is an abundance of media that can be employed for promotional activities. Sometimes the best approach for a marketing campaign is to use multiple channels, and these may include Internet options like email marketing and social media such as Facebook and Twitter.

What may come as a surprise to you is that recent studies reveal that direct mail using leaflets and/or bespoke brochures is still one of the most effective means of promoting your marketing message. A well designed mailing piece with a compelling call to action will provide a very cost-effective solution. Let’s face it, your message is hard to ignore when it’s in a prospect’s hand!

Mailing lists can be purchased that are targeted to reach the prospects most likely to become your customers. In some cases a simple “target” list will do if you want to blanket a particular area. In other cases you may want to refine the list by demographics, so as to reach the appropriate audience.

If you’re not already working with a printer who can handle your design, print and direct marketing objectives, give us a call at Premier Print and Design and we’ll be glad to put our expertise and resources to work for you: 01202 576266 or email: sales@premierprint.co.uk

Special Offer update

We are currently offering a flyer printing special offer that gives you:

• 5000 x A5 flyers printed in full colour on one side onto 130gsm gloss paper - all for only £85*
• 10,000 x A5 printed full colour 1 side £155 and 10,000 A5 double sided £205.
• We are also offering a stationery package that includes 1000 x A4 letterheads, printed in full colour one side, 1000 compliment slips, printed in full colour one side for £199. We will also produce 1000 business cards printed full colour one side FREE of charge with each order!!

*If you are based in the BH postcode area, delivery is FREE. Outside of this, our charge is £15 (5k) or £25 (10K) to mainland UK addresses.

www.premierprint.co.uk

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