Premier Print and Design is a waterless litho print company based in Christchurch, Dorset, UK. We specialise in high quality full colour litho and digital print for both corporate clients and the print trade. Tel: 01202 576266
Wednesday, 27 July 2011
Monday, 25 July 2011
Avoiding Mistakes in the Printed Word – and the Costs of Putting Them Right
Once the print run has started, it's too late to correct errors. Opening your first box of 5,000 documents and spotting a mistake is no fun – and costly to correct. But most people with experience of arranging printing can remember a time when they discovered a glaring error that they couldn't believe they'd missed in the draft they'd given the printer.
It's not surprising, given that printing is often done to tight deadlines – but if the documents aren't right, you've wasted time and money and you've got a problem on your hands.
Some problems are more subtle. When you look at the writing, it's all correct. But is it doing its job properly? Have you persuaded your readers to take any action, or is the document already on its way to the recycling sack?
A lot is at stake when you get material printed. The credibility of your company and your relationship with customers and potential customers can be damaged. If information is wrong, you'll lose sales, and if you fail to get your message across, your time and money has been wasted.
What not to do
Proofreading is critical. Check absolutely every detail. Proofread at least twice – first for content and sense (read aloud), and second for spelling, grammar and punctuation. Don't rely on your computer's spellchecker – get another human being to check it too. If you're not confident about your spelling and grammar, find someone who is – colleague, friend or family member.
Once you sign the proof off, you're confirming that you are satisfied with it – and if you spot a problem with the finalised versions that was showing in the proof copy, you'll have no grounds for complaint.
Premier Print and Design can not only help you with effective copy writing, design and print but, can provide the much needed assistance to help you avoid the pitfalls of ineffective marketing campaigns. We are here to make your next print job a success. We know that when you succeed, you will come back to us next time. Tel: 01202 576266 sales@premierprint.co.uk
It's not surprising, given that printing is often done to tight deadlines – but if the documents aren't right, you've wasted time and money and you've got a problem on your hands.
Some problems are more subtle. When you look at the writing, it's all correct. But is it doing its job properly? Have you persuaded your readers to take any action, or is the document already on its way to the recycling sack?
A lot is at stake when you get material printed. The credibility of your company and your relationship with customers and potential customers can be damaged. If information is wrong, you'll lose sales, and if you fail to get your message across, your time and money has been wasted.
What not to do
- Don't make language mistakes. Royal Mail research shows that 74% of customers don't trust businesses that use poor spelling and grammar, and 30% would not do business with companies that made these mistakes.
Proofreading is critical. Check absolutely every detail. Proofread at least twice – first for content and sense (read aloud), and second for spelling, grammar and punctuation. Don't rely on your computer's spellchecker – get another human being to check it too. If you're not confident about your spelling and grammar, find someone who is – colleague, friend or family member.
Once you sign the proof off, you're confirming that you are satisfied with it – and if you spot a problem with the finalised versions that was showing in the proof copy, you'll have no grounds for complaint.
- Don't miss out important information. It seems obvious, but it's surprisingly common for flyers and other printed material to lack factual details. Whether you're stressed out or excited by the thought of having to come up with paragraphs of sales text, it's all too easy to leave out the basic information, intending to add it in at the end. And then forget. So, check that you have included everything the reader needs to know.
- Don't ignore the need for a final proof. When you're in a rush, and you're confident that what you sent through was fine, it's tempting to tell the printer to just get on with the job. Some printers insist on a final proof sign off, but others don't. Whether it's a business card or a glossy annual report, get the proof and make the time to check it properly.
- Don't produce business cards that don't tell people what you do. Just because you know what your business is all about doesn't mean everyone else does. It's important that your business cards make it clear to everyone what you do. Don't assume that just because you've talked to someone they will remember you later particularly if the conversation was part of a heavy networking session.
- Don't just test it only on people already involved. Because you and your colleagues are so closely involved with your business, it's often hard to see how others will perceive your printed material. Once you've got something that you're happy with, ask people outside the business for their comments. Does it work for them? And explain that you really need them to be honest!
- Don't forget to update information. Often, you will have documents that you send regularly for reprint. It's all too easy just to ask for the same again – then find that a detail is out of date. Make sure that you proof every document, whether new or old.
- Don't write ineffective copy. Whatever your document, you're paying to have it printed because you want to get a message across. Unless that message is communicated clearly, concisely, and effectively, you've wasted your money. To do this involves much more than just being able to write correct English.
Premier Print and Design can not only help you with effective copy writing, design and print but, can provide the much needed assistance to help you avoid the pitfalls of ineffective marketing campaigns. We are here to make your next print job a success. We know that when you succeed, you will come back to us next time. Tel: 01202 576266 sales@premierprint.co.uk
Thursday, 21 July 2011
5000 x A5 flyers full colour £85
Premier Print and Design is one of the south's leading waterless litho printers. We offer high quality full colour printing at trade prices.
Special Offer
Our latest special offer is for A5 (148.5mm x 210mm) flyers printed in full colour one side on a quality 130gsm gloss art paper from your supplied artwork.
- 5000 x A5 flyers printed in full colour on one side onto 130gsm gloss art paper - £85
- 10000 x A5 flyers printed in full colour on one side onto 130gsm gloss art paper - £155
Artwork
All prices quoted are from artwork supplied.
We can provide a design and artwork service if required at an additional cost.
Delivery
If you are based in the BH postcode area, delivery is FREE. Outside of this, our charge is just £10 (5k) and £15 (10k) to any mainland UK address.
VAT
Flyers are VAT exempt
Keep in touch
Premier Print & Design - Not just your average printer - since 1967
402 Target Road, Aviation Business Park, Bournemouth Airport, Christchurch, Dorset, BH23 6NW
T. 01202 576266
F. 01202 576268
Monday, 18 July 2011
What is Waterless?
Waterless printing is an offset lithographic printing process that eliminates the water or dampening system used in conventional printing. It uses silicone rubber coated printing plates and specially formulated inks, and typically a temperature-control system is integrated into waterless presses.
In contrast to conventional printing, which is a chemical process that relies on isopropyl alcohol or substitutes, waterless printing is a mechanical process. The waterless press operator is not challenged with balancing the delicate relationship between ink and water. Waterless printing requires only an appropriate temperature range for transferring ink to substrate.
The waterless process offers several advantages vs. conventional printing, including better print quality measured in terms of color consistency, color saturation, detail reproduction and overall sharpness.
• Waterless also improves productivity by reducing makeready time and simplifying press operation
• Printing job times are shortened by 9%
• Productivity gain through increased capacity
• Makereadies are 18% faster than with conventional printing.
The environmental benefits of waterless printing have captured the attention of printers and print buyers alike. The process eliminates fountain solution, which eliminates the consumption of water and significantly reduces the release of volatile organic compounds (VOCs) into the atmosphere vs. conventional printing.
60% of VOCs in offset printing come from washing solvent, with ink and fountain solution contributing 40%. A reduction in washing solvent VOCs is critical for small to mid-size printers to make meaningful VOC reductions. Waterless printing makes that possible.
Waterless operations using water washable ink systems are pushing the low-VOC scenario even further, with the potential to reduce VOC emissions up to 95% vs. conventional printing.
Reducing or eliminating VOCs benefits not only the planet, but also the people working in the pressroom. These chemicals demonstrate an array of health effects, ranging from eye irritation to leukemia. The Department of Health and Human Services (DHHS) has determined that benzene, as an example, causes cancer in humans.
The critical need for water conservation, which is gradually gaining awareness even in developed countries, is a highly attractive environmental benefit of waterless printing. In a BBC report, the United Nations warned that more than 2.7 billion people will face severe water shortages by 2025 if the world continues to consume water at the current rate.
Printing has historically been a leading industrial consumer of water. According to data supplied by JL Lennard, a single five-six-color, 40 inch (102 cm) conventional printing press operating only one shift can use 3,175 gallons (12,019 liters) of water per year. An eight-unit 38” (96.5 cm) heatset web press will generate around 23,810 gallons (90,131 liters) per year. Some conventional web presses require more than 25,000 gallons monthly, which is enough water to overflow a swimming pool measuring 18 x 36 feet.
Waterless printing addresses the dilemma. A leading waterless printer has recently calculated that printing 10,000 copies of a simple direct-mail flyer using waterless printing and recycled paper would save enough water to support a human being for a year.
The final environmental advantage of waterless printing is reduced paper waste. Because waterless presses come up to color and register so much faster than conventional equipment, paper savings of 30% to 40% have been reported. Consequently, the burden on the waste stream is lessened—and fewer trees need to fall.
The combination of natural resource conservation, reduced air and water pollution, high print quality, productivity gains, and employee wellness position waterless printing as a robust and appropriate technology for the twenty-first century.
For more details about how we can save you money through waterless printing, please contact us 01202 576266, or sales@premierprint.co.uk
In contrast to conventional printing, which is a chemical process that relies on isopropyl alcohol or substitutes, waterless printing is a mechanical process. The waterless press operator is not challenged with balancing the delicate relationship between ink and water. Waterless printing requires only an appropriate temperature range for transferring ink to substrate.
The waterless process offers several advantages vs. conventional printing, including better print quality measured in terms of color consistency, color saturation, detail reproduction and overall sharpness.
• Waterless also improves productivity by reducing makeready time and simplifying press operation
• Printing job times are shortened by 9%
• Productivity gain through increased capacity
• Makereadies are 18% faster than with conventional printing.
The environmental benefits of waterless printing have captured the attention of printers and print buyers alike. The process eliminates fountain solution, which eliminates the consumption of water and significantly reduces the release of volatile organic compounds (VOCs) into the atmosphere vs. conventional printing.
60% of VOCs in offset printing come from washing solvent, with ink and fountain solution contributing 40%. A reduction in washing solvent VOCs is critical for small to mid-size printers to make meaningful VOC reductions. Waterless printing makes that possible.
Waterless operations using water washable ink systems are pushing the low-VOC scenario even further, with the potential to reduce VOC emissions up to 95% vs. conventional printing.
Reducing or eliminating VOCs benefits not only the planet, but also the people working in the pressroom. These chemicals demonstrate an array of health effects, ranging from eye irritation to leukemia. The Department of Health and Human Services (DHHS) has determined that benzene, as an example, causes cancer in humans.
The critical need for water conservation, which is gradually gaining awareness even in developed countries, is a highly attractive environmental benefit of waterless printing. In a BBC report, the United Nations warned that more than 2.7 billion people will face severe water shortages by 2025 if the world continues to consume water at the current rate.
Printing has historically been a leading industrial consumer of water. According to data supplied by JL Lennard, a single five-six-color, 40 inch (102 cm) conventional printing press operating only one shift can use 3,175 gallons (12,019 liters) of water per year. An eight-unit 38” (96.5 cm) heatset web press will generate around 23,810 gallons (90,131 liters) per year. Some conventional web presses require more than 25,000 gallons monthly, which is enough water to overflow a swimming pool measuring 18 x 36 feet.
Waterless printing addresses the dilemma. A leading waterless printer has recently calculated that printing 10,000 copies of a simple direct-mail flyer using waterless printing and recycled paper would save enough water to support a human being for a year.
The final environmental advantage of waterless printing is reduced paper waste. Because waterless presses come up to color and register so much faster than conventional equipment, paper savings of 30% to 40% have been reported. Consequently, the burden on the waste stream is lessened—and fewer trees need to fall.
The combination of natural resource conservation, reduced air and water pollution, high print quality, productivity gains, and employee wellness position waterless printing as a robust and appropriate technology for the twenty-first century.
For more details about how we can save you money through waterless printing, please contact us 01202 576266, or sales@premierprint.co.uk
Tuesday, 12 July 2011
Our latest Special Offers
Our latest special offer is for Letterheads printed in full colour one side on a quality 100gsm smooth white bond from your supplied artwork.
• 2500 x A4 letterheads printed full colour one side on 100gsm smooth white bond - £95.
We are also offering a flyer printing special offer that gives you:
• 5000 x A5 flyers printed in full colour on one side onto 130gsm gloss paper - all for only £85.
• 10,000 x A5 printed full colour 1 side £155 and 10,000 A5 double sided £205.
All prices quoted are from artwork supplied. We can provide a design and artwork service if required at an additional cost. If you are based in the BH postcode area, delivery is FREE. Outside of this, our charge is £20 (5k) or £30 (10K) to mainland UK addresses.
Click HERE to download full details our offersTuesday, 5 July 2011
A6 postcard offer
Our latest special offer concentrates on A6 postcards.
A very popular way to promote an event or a product launch, our A6 postcards are printed in full colour throughout on 300gsm gloss.
1000 x A6 cards, printed full colour throughout on 300gsm gloss - £99
Easy to distribute and a very effective way to advertise your business or event, postcards are used by a large number of our clients and we would be more than happy to discuss any requirements you may have regarding this or any of the special offers we have running at the moment. 01202 576266 sales@premierprint.co.uk
Click below to download details of all our current offers:
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